Blog
Beyond the Pitch: Shashwat Mishra’s Journey from Cubicle to Content 📲
- March 13, 2024
- Posted by: Kite Talks
- Category: Sports Media
Introduction
Welcome to the captivating world of Shashwat Mishra, popularly known as DrogBABA. In this blog, we will delve into the fascinating journey of Shashwat Mishra, a dedicated Chelsea fan turned full-time content creator. From expressing his opinions on football to quitting his corporate job and pursuing his passion, Shashwat’s story is an inspiration to aspiring content creators. Join us as we explore the challenges, successes, and experiences that have shaped Shashwat’s career.
The Birth of a Content Creator
Shashwat Mishra’s foray into content creation was not a conscious decision but rather a spontaneous expression of his love for football. While working a typical 9-to-5 corporate job as an engineer, Shashwat found solace in creating content about his favorite sport. Little did he know that these videos would pave the way for a full-time career in content creation.
From Corporate Job to Content Creation
When the lockdown hit in 2021, Shashwat seized the opportunity to create content during a time when football matches were played behind closed doors. With Chelsea’s success in the Champions League and the UEFA Euro, Shashwat’s content gained traction, and he soon realized the potential of his hobby. In April 2022, after consistent growth and support from his family, Shashwat took the leap and quit his corporate job to focus on content creation full-time.
Choosing the Right Platform
Shashwat initially started his content creation journey on YouTube, although he had reservations about the niche nature of football content. However, as his views and engagement increased, he expanded his reach to Instagram, attracting a larger audience. Today, Shashwat primarily focuses on YouTube and Instagram to connect with his followers and share his perspectives on football.
Remaining Unbiased as a Chelsea Fan
As a die-hard Chelsea fan, Shashwat understands the importance of remaining unbiased in his content. He believes in acknowledging the strengths of rival teams and offering fair analysis. Interestingly, when Chelsea performs poorly, Shashwat’s viewership tends to spike as fans are curious to hear his frustrations and reactions. This demonstrates the power of engaging content and the diverse interests within the football community.
The Impact of COVID-19 on Content Creation
The COVID-19 pandemic brought both challenges and opportunities for content creators. Shashwat witnessed a significant boost in consumption during this period, with the FIFA World Cup playing a crucial role in attracting new viewers. The close-knit content creator community also played a vital role in supporting one another and sharing knowledge. As events like the Copa America, the European Championship, and the Asia Cup approach, the interest in football continues to grow, providing content creators with a thriving platform.
The Growth of Indian Football
Shashwat recognizes the importance of content creators in fostering the growth of Indian football. While the team’s performance on the field is paramount, content creators play a vital role in generating interest and awareness. Shashwat believes that as football becomes more ingrained in Indian culture, the talent pool will expand, leading to a brighter future for Indian football. By discussing the developments in Indian football and addressing the cultural shift required, content creators like Shashwat contribute to the overall growth of the sport.
Pursuing the Passion: Monetization and Recognition
For content creators, monetization is an essential aspect of their journey. Shashwat explains that ad revenue from platforms like YouTube, along with brand deals, form the primary sources of income. Additionally, live streams and viewer contributions through super chats also contribute to revenue generation. Shashwat’s passion and dedication have attracted attention, leading to opportunities such as television broadcasts and the chance to meet legendary football figures like David Beckham and Sunil Chetri.
Embracing Technological Advancements
Shashwat highlights the ever-evolving nature of content creation and the exciting potential technological advancements hold. He mentions an AI tool that automatically generates subtitles in regional languages, catering to diverse audiences. As technology continues to progress, the possibilities for content creation are endless, ranging from dubbing in regional languages to innovative applications of AI. While the rapid advancements can be both exciting and intimidating, content creators must adapt and embrace these changes to remain relevant.
Words of Wisdom for Aspiring Content Creators
Shashwat’s advice to aspiring content creators is simple yet powerful. He emphasizes the importance of passion, authenticity, and consistency. Rather than setting quantifiable targets, Shashwat encourages content creators to focus on improving their craft and leveraging their strengths. He believes that genuine passion and a commitment to continuous growth are the keys to success in the world of content creation.
Conclusion
Shashwat Mishra’s journey from a football fan to a full-time content creator is a testament to the power of following one’s passion. Through dedication, perseverance, and a supportive network, he has built a thriving community of football enthusiasts. As India’s football culture continues to evolve, content creators like Shashwat play a vital role in fostering interest, bridging gaps, and contributing to the growth of the sport. With the ever-changing landscape of content creation, the future holds endless possibilities for creative individuals with a passion for football.