Master in Sport Marketing & Sponsorship of the Johan Cruyff Institute
Introduction
In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole sport marketing cycle, both in business companies as well as in sport foundations, associations, federations and organizations.
This Master is a demanding, rigorous and multidimensional program that delves into key marketing and sponsorship issues applied to sport.
Objectives
The main objective of the Master in Sport Marketing & Sponsorship is to guide you in your professional development as an integral sport marketing and sponsorship professional, and teach you how to use marketing tools applied to sports to recognize business opportunities, develop strategies in creative industries, anticipate changes, and optimize and analyze information resources judiciously.
LEARNING OUTCOMES:
- To know the operating environment of sport organizations, functional areas and analytical tools.
- To understand, analyze and implement marketing and sponsorship strategies, development strategies, and the launching and positioning of new products.
- To make decisions relating to product, price, distribution and communication components.
- To understand the qualitative and quantitative analysis and diagnostic tools for sports market research.
- To understand, analyze and assess the role of digital communities and social media in sport organizations.
- To analyze and evaluate marketing strategies for the internationalization of sports activities.
- To use technological tools for the exploitation of business resources through sport marketing.
The Master in Sport Marketing & Sponsorship of the Johan Cruyff Institute is suitable for you, if:
- You are an (ex-) athlete and are looking for specialized education in marketing and sponsorship to give your professional career a boost.
- You work in Marketing and want to deepen your experience and knowledge in marketing and sponsorship applied to sport.
- You wish to complete your training with a specialized postgraduate degree in sport marketing and sponsorship to create a future for yourself within the sports industry.
People who have completed this Master are currently working in the following areas:
- Sport Marketing and Sponsorship (private and public companies)
- Advertising and Branding (advertising agencies and media agencies)
- Sports Competition (professional sports clubs and event organization)
- Leadership and Management (federations, sports associations, NGOs and foundations)
- Sports Consulting (private business initiatives)
- Sports Journalism (media agencies and media)
ADMISSION REQUIREMENTS
To be admitted, you must meet one of the following requirements:
- Have a Bachelor’s degree, diploma or equivalent.
- Have at least 3 years of experience in the field of marketing and/or sponsorship.
- Have developed a career as a professional athlete.
-
1
Mandatory Core subjects : -
2
Financial Management in Sports Organizations :
-
3
Sport Marketing:
-
4
Master’s Degree Final Project
-
5
Innovation and Entrepreneurship in Sport Organizations :
-
6
Sport Sponsorship I: Strategy
-
7
Elective Core
-
8
CHOOSE THREE
-
9
Leadership in Sport Organizations
-
10
Sport Media
-
11
Data Analytics in Sport
-
12
Fan Engagement
-
13
eSports
-
14
CHOOSE ONE
-
15
Human Resources in Sport
-
16
Governance in Sport
-
17
Sport law
-
18
Elective Advanced
-
19
CHOOSE THREE
-
20
Sport Event Management
-
21
Digital Marketing in Sport
-
22
Sport Sponsorship II: Activation and Measurement
-
23
Sport Facility Management
The Master in Sport Marketing & Sponsorship puts you at the center of your education through a learning by doing methodology. We encourage collaborative work and transfer the content to specific situations in sport marketing and sponsorship (connective teaching methodologies and social constructivism). Our faculty of expert professors and tutors will guide you in the learning process, providing high quality training combined with the flexibility of online study.
PERSONALIZED TUTORING
The academic team will support you throughout the program, helping you to expand your knowledge and keep pace with the program requirements and content. For each module, you will have one or two professors, depending on the particular module, and they will give you support so you are able to achieve the learning objectives. You will also have the support of a coordinator who will monitor your performance and learning throughout the academic program.
Communication and queries will be handled by:
E-mail: reply within a maximum of 24 hours.
Support via chat / call / video conference.
BENEFITS
- Learning 3.0: flexible schedules, different learning environments and technologies.
- World-class faculty: interaction with expert faculty and industry professionals.
- Collaborative tools, teamwork, communication and debate.
- Sports-industry oriented: training that approaches the business sector of the sports industry.
- Learning from experience: designed for professional improvement.
PERSONALIZED TUTORING
The academic team will support you throughout the program, helping you to expand your knowledge and keep pace with the program requirements and content. For each module, you will have one or two professors, depending on the particular module, and they will give you support so you are able to achieve the learning objectives. You will also have the support of a coordinator who will monitor your performance and learning throughout the academic program.
Communication and queries will be handled by:
E-mail: reply within a maximum of 24 hours.
Support via chat / call / video conference.
BENEFITS
- Learning 3.0: flexible schedules, different learning environments and technologies.
- World-class faculty: interaction with expert faculty and industry professionals.
- Collaborative tools, teamwork, communication and debate.
- Sports-industry oriented: training that approaches the business sector of the sports industry.
- Learning from experience: designed for professional improvement.
The Johan Cruyff Institute teachers are experts from the sports sector and combine research and consultancy with teaching. Through their experience and knowledge, they have developed a broad variety of cases and concepts to work with.
VIRTUAL CAMPUS
As a student of the Master in Sport Marketing & Sponsorship, you will have exclusive access to the learning platform which allows you to monitor your academic progress 24 hours a day, from anywhere in the world. The virtual campus offers a collaborative environment between teachers and students facilitating e-mails, chats, books, articles, case studies, simulations, experiences, websites, blogs and a video library. You will have a wide range of tools at your disposal to make your learning experience interactive, rewarding and complete.
NETWORKING & ALUMNI CRUYFF INSTITUTE
Johan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.
The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.
CORPORATE INTERNSHIPS
Our Corporate Training Program is a natural result of the Johan Cruyff Institute’s global network. The practices are an enriching learning experience for both organizations and students. They contribute to the company’s professional development, and offer students the opportunity to access businesses related to sports, to live the reality of a sports organization and acquire new practical skills and knowledge.
CAREER SERVICES
The Johan Cruyff Institute allows a bridge between potential candidates and the corporate sector involved in sports. Organizations and companies in the sports sector that have vacancies contact us looking for “sports-minded” candidates. The Johan Cruyff Institute selects qualified contacts within our network profiles. Employment opportunities and new projects in the sports sector are also announced through our various channels.
As a student of the Master in Sport Marketing & Sponsorship, you will have exclusive access to the learning platform which allows you to monitor your academic progress 24 hours a day, from anywhere in the world. The virtual campus offers a collaborative environment between teachers and students facilitating e-mails, chats, books, articles, case studies, simulations, experiences, websites, blogs and a video library. You will have a wide range of tools at your disposal to make your learning experience interactive, rewarding and complete.
NETWORKING & ALUMNI CRUYFF INSTITUTE
Johan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.
The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.
CORPORATE INTERNSHIPS
Our Corporate Training Program is a natural result of the Johan Cruyff Institute’s global network. The practices are an enriching learning experience for both organizations and students. They contribute to the company’s professional development, and offer students the opportunity to access businesses related to sports, to live the reality of a sports organization and acquire new practical skills and knowledge.
CAREER SERVICES
The Johan Cruyff Institute allows a bridge between potential candidates and the corporate sector involved in sports. Organizations and companies in the sports sector that have vacancies contact us looking for “sports-minded” candidates. The Johan Cruyff Institute selects qualified contacts within our network profiles. Employment opportunities and new projects in the sports sector are also announced through our various channels.
Be the first to add a review.
Please, login to leave a review
Enrolled:
29 students
Duration:
13 months. 60 ECTS (weekly dedication of 10-12 hours)
Lectures:
23
